How We Use Automated Systems and AI

Rainbow Riches Casino is operated by Gamesys Operations Limited, licensed and regulated by the UK Gambling Commission under licence number 38905. We have run this site since 2019.

This page explains, plainly, where software makes or supports decisions about your account. It sits alongside our privacy notice, which sets out the legal detail of how we handle personal data.

Software does a lot of quiet work behind the scenes. We use automated tools to screen payments for fraud, verify identity, flag unusual betting patterns and keep the platform secure.

Some systems also shape what you see. Recommendations for games, tailored promotions and the layout of your lobby may draw on how you have played before. These are conveniences, not judgements about you.

Certain checks carry weight. Anti-money-laundering reviews, affordability signals and responsible-gambling markers can lead to a deposit limit, a request for documents, or a temporary hold.

Where an outcome significantly affects you, a trained member of our team reviews it. We do not leave life-affecting decisions to an algorithm alone. Human oversight is built into these processes by design, and you can ask us to reconsider.

Automated monitoring supports player protection. If our tools detect signs of harm, we may prompt a reality check, suggest limits, or reach out. Worried about your gambling? Set your own controls through our responsible gambling tools, or contact GamCare free on 0808 8020 133 or at https://www.gamcare.org.uk.

Under UK GDPR you can ask what data informed an automated decision, request human review, challenge the result, and express your view. You may also access or correct your data.

To raise a query, get in touch through our contact page. We will respond within statutory timescales. If you remain unhappy, you can complain to the relevant data-protection authority.