Updated
Advertising, Affiliates & Partner Transparency
Why we publish this page
You deserve to know how our marketing works. We are Rainbow Riches Casino, operated by Gamesys Operations Limited and licensed by the UK Gambling Commission under account number 38905.
Some people find us through reviews, comparison sites, blogs or social posts. A few of those sources earn a commission when a reader signs up with us. This page explains that arrangement plainly, so there are no surprises about how a link led you here.
How affiliate links actually work
An affiliate is simply a third party who promotes us and may be paid for genuine referrals. When you click one of their links and register, they can receive a fee. That fee comes from our marketing budget — it is never added to your deposit, your stake or your withdrawal.
Here is the part that matters most. The route you take to reach us changes nothing about your account. Same minimum deposit of £10. Same return-to-player on every game. Same withdrawal timing, typically 4–24 hours. Promotional content does not alter your odds or the price you pay, full stop.
What a partner can — and cannot — tell you
We expect our partners to be accurate. Independent reviewers are free to form their own opinions, but factual claims about our bonuses, terms and payout times must match what we actually publish. Where there is any doubt, our own terms and conditions are the authority.
Spotted a claim about us that looks wrong or outdated? Tell us. You can reach the team through our contact page, and we will investigate and, where needed, ask the partner to correct it.
Our advertising standards
Every advert we place, and every advert we ask partners to run, follows a short set of rules:
- Clearly marked for players aged 18 and over.
- No misleading claims — no promises of guaranteed wins, no suggestion that gambling solves money problems.
- Bonus offers shown with their key conditions, such as the 30-day expiry on our welcome free spins.
- No targeting of under-18s, self-excluded players or vulnerable audiences.
Think an advert of ours crosses a line? Report it, and we will act.
Keeping play safe
Marketing should never push anyone to bet more than they intend. We design offers around enjoyment, not pressure, and we point every player towards the tools that keep things in check. Deposit limits, time-outs and self-exclusion are all available from your account and explained on our responsible gambling page.
If gambling stops being fun, free and confidential help is available from GamCare on 0808 8020 133 or at https://www.gamcare.org.uk.